Products and Services

Case Study 2

Overview

Client moved to the ParkLogic platform from a single parking solution that had optimised the domains over many years. Total number of domains in the portfolio: 2,773

Test Structure

All of the nameservers for the domains were updated to point to ParkLogic. The baseline data was provided by the client and showed the portfolio was doing $34.94 per day in revenue for the previous month.

Analysis and Results

After being on the ParkLogic platform for 49 days there was an overall performance increase of 200% of the baseline which equated to $69.96 per day in gross revenue and up from the baseline of $34.94. The below charts show the revenue, RPM and normalised RPM (plRPM) trends all display a clear improvement as the optimisation algorithms worked across the domains in the portfolio.

The following table show that for domains that did at least the same amount of traffic as the baseline there was over a 501% increase in revenue. Domains that did at least 80% or more of the traffic levels of the baseline there was a 278% increase in the overall revenue.

 As is typical the major influence in improvement is whether the domains had the same levels of traffic on the ParkLogic platform as compared to the baseline. As can be expected, the client was very pleased with the results and has remained with ParkLogic to this day.

FAQ

My account was rejected, can I apply again?

Of course you can! We understand that circumstances may change and that your portfolio has grown in size. If this is the case then you are more than welcome to reapply for an account.

How much revenue do I need to do per month to have a ParkLogic account?

Since ParkLogic is a professional investor's platform you will need a minimum of $250 per month in traffic related revenue in order to have your account approved. If you don't have that at the moment but anticipate that you will in the near future then please add this information in your account application as part of the sample list of domains.

Who can I speak to if I have a problem with my account?

You can talk to your account manager or one of the founders of the business (Michael Gilmour) about any issues

I don't like zero-click, can I turn it off?

Yes, we can turn off all or even particular zero-click providers. This will mean that in some cases your domains will not perform as well as they may with zero-click turned on.

Can I request how my traffic is routed?

Of course you can! Although in most cases it is far better to allow ParkLogic's team and platform to automatically make these decisions on your behalf.

I'm concerned about any possible trademark issues with a domain. What can I do?

Each portfolio in your account can be assigned its very own routing rules so we can setup a portfolio with rules that you are comfortable with for those potentially sensitive domains.

Do I have to setup my own parking accounts?

No, we manage all of this process on your behalf so you don't have to worry about all the different monetisation providers. This also mean that since ParkLogic has agreggated a large volume of traffic you will be on our payout levels.

When will I receive payment

Although our terms are net 45 days at the end of the month we typically pay within 23 to 25 days (depending upon holidays and weekends).

Why do I need to fill out a USA tax form?

Since ParkLogic routes traffic to USA based companies it is necessary to establish accounts on behalf of our clients so that we can extract the full value from the traffic. USA tax law requires ParkLogic to provide either a W9 (USA comestic) or a W8-BEN form (international) form to these companies.

Case Study

Overview

Client considering moving onto the ParkLogic platform. The domains were highly optimized with a mixture of the traffic either going 100% to the currently best winning solution or optimized via the another traffic splitting platform. Total number of domains: 3,275

Test structure

All of the domain nameservers were updated to point to ParkLogic. The baseline data was provided by the client and showed the portfolio was doing $144.57 per day in revenue for the previous month.

Analysis and Results

After being on the ParkLogic platform for 23 days there was an overall 27.35% increase in revenue which equated to $39.54 per day. A clear revenue, normalized RPM and RPM trend was established despite a decline in views versus the baseline.

The below table shows the uplift in revenue for the differing levels of domain traffic during the test compared to the baseline. For example, for domains that received at least the same level of traffic as the baseline ParkLogic produced an 84% uplift in revenue, for those with least 80% of the baseline traffic a 62% revenue uplift.

As can be seen, the major influencing factor on the test performance was whether the domains had the same levels of traffic. The client was very happy with the results and has continued working with ParkLogic.

The ParkLogic Solution

The ParkLogic Next platform is the culmination of nearly a decade’s experience in traffic monetization. Within less than one hundred milliseconds the decision algorithms route traffic to the solution that will pay out the most for the traffic owner.

Next provides hyper-local targeting to help take advantage of higher advertising revenue solutions as well as being integrated into major advertising exchanges. This means that the full value from traffic can be extracted both now and into the future.

ParkLogic manages the entire optimization process on your behalf which means you will have experts watching your traffic every step of the way. The sophisticated algorithms route the traffic through to the highest paying monetization source, whether they are traditional parking solutions, zero-click, affiliate or direct advertisers. This means it’s unnecessary for you to setup and manage a myriad of accounts at different monetization providers, we manage all of this on your behalf.

Video tutorials on the ParkLogic interface can be viewed by clicking here.

Advanced Interface

Data is consolidated from all monetization providers and displayed in an elegant and yet powerful online interface. Many of the features that you would come to expect from a spreadsheet are readily available, everything from filtering and sorting the data right through to adding trend-lines to graphs.

You can also use the dynamic graphs to zoom in and then have the table automatically populated so that you can drill further into the data. As well as the expected traffic, clicks and revenue data, domains also display country and referrer links to assist you in better understanding what is driving the underlying trends.

Transparency

All information displayed is what the traffic has actually earned. Accounting records clearly display ParkLogic’s commission from optimizing your domain traffic so there is nothing hidden at all. You will never be in doubt about how much your domains earn and whether you are paid correctly.

Benchmarking

Many of our clients use the ParkLogic platform for benchmarking purposes to test the performance of any new monetization platforms. Our experts can quickly analyze the data from a new monetization solution to help clients better understand the pros and cons of any special deal they may be considering.

Outsourcing

ParkLogic also provides a complete outsourcing service for those domain investors that are more concerned with their return on investment rather than managing domain renewals. After agreeing to a simple set of business rules you can be confident that your back-office requirements are being taken care of so you can focus on growing your investment.

As a part of our outsource service we can also negotiate sales, be the first port of call on legal matters and even arrange domain transfers.

Expert Team

With nearly a combined one hundred years of experience in the domain industry the ParkLogic team is experts in managing domain assets. If you require additional services, then you should have the confidence that you have an expert team of professionals that can assist you at any point in time.