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Domain Asset Management

Increase Your Revenue

graphYour domain traffic is optimised so that it is always paid the most over the long-term. From traditional parking to affiliate and even developing full content driven websites.

Professional Investor Tools

investormoneyA large suite of tools designed for the professional investor to manage their assets — from tracking revenue and capital gains through to DNS and financial risk management.

Analytics & Metrics

investortoolsComplete normalised metrics for your domain portfolio in an industry with widely varying definitions. This includes benchmarking your portfolios financial risk against the industry index.
Adam Dicker
"ParkLogic's platform solves many of the challenges of managing domain portfolios while providing great results for members."

Why you should join

bullet  Increase your domain revenue.

bullet  Regarded as the most sophisticated domain management system available.

bullet  Suite of powerful professional investors tools and over 20 reports.

bullet  Benchmark your portfolio against an industry index.

bullet  Manage domain renewals from a set of business rules.

bullet  Complete end-to-end standardised metrics.

bullet  Built on SalesForce technology used by Fortune 500.

bullet  Transparent payment structure - you know what we get paid!

bullet  Download the ParkLogic PDF brochure.

Michael Gilmour
Michael Gilmour
"Over the last few years we've been listening to our customers and built the most sophisticated domain management platform currently available."

The Year Ahead - 2015

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In 2015 the domain industry was launched with Namescon but there's a lot more on it's way. Domaining Europe, ICANN conferences and The Domain Conference being run by Howard, Barbara and Ray Neu are just a few of the topics discussed on this video.


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ParkLogic sent three people to Namescon in Las Vegas; Michael Gilmour (founder), David Gibbs (founder) and Joe Politzer (Business Development). We had an outstanding time meeting new clients and reaffirming our commitment to existing customers.

The Namescon team should be congratulated on the awesome conference where 900 attendees talked about the business of domains. The sessions were first rate, the business outstanding and the more informal events were fantastic.

We do apologise if we have gotten back to everyone since's been pretty hectic returning all the calls since returning to Australia. Trust me when I say that we will get back to you.

The following "happy snap" selfie was take as we walked down the main Las Vegas strip searching for a restaurant to eat at.

ParkLogic team at Namescon

Michael Gilmour (left), David Gibbs (centre) and Joe Politzer (right)


End of Year Recap

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ParkLogic founder, Michael Gilmour, recaps on the recent Los Angeles ICANN, a number of recent articles on his blog and discusses the importance that management has to play in getting the most from your domains.

Interview with Joe Politzer

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Renown domainer and broker, Joe Politzer, shares some of his experiences over the years with his own domain portfolio. With a background in computer science and running his own business Joe's approach to managing a domain portfolio is centred around getting both the numbers and the technology right.

During the interview Joe provides some interesting insights into how ParkLogic solved many of the problems he was wrestling with his own portfolio. It's a fun interview that showcases his great personality and why Joe was invited to join the ParkLogic team.

Increasing Your Traffic Revenue

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The following is a video that was recently run as a webinar on by ParkLogic founder Michael Gilmour. It covers a range of topics that relate to increasing domain traffic revenue including:

  1. Comparing monetisation platforms
  2. Why payouts have been getting less over time.
  3. Measuring results
  4. What is a normalised RPM
  5. Which companies perform best.
  6. Building a traffic routing engine
  7. What will it take to get the most from traffic
  8. Opportunities in the market.

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salesforce parklogic case study
Read about how ParkLogic is using as our client interface. ParkLogic chose the SalesForce platform as it's what the Fortune 500 use as their system of choice due to its scalability, robustness and high level of security. All these issues are critical to the professional domain owner in the management of their assets. more1