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ParkLogic
Domain Asset Management

Increase Your Revenue

graphYour domain traffic is optimised so that it is always paid the most over the long-term. From traditional parking to affiliate and even developing full content driven websites.
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Professional Investor Tools

investormoneyA large suite of tools designed for the professional investor to manage their assets — from tracking revenue and capital gains through to DNS and financial risk management.
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Analytics & Metrics

investortoolsComplete normalised metrics for your domain portfolio in an industry with widely varying definitions. This includes benchmarking your portfolios financial risk against the industry index.
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Michael Gilmour
Michael Gilmour
ParkLogic.com
"Over the last few years we've been listening to our customers and built the most sophisticated domain management platform currently available."

Why you should join

bullet Increase your domain revenue.

bullet Regarded as the most sophisticated domain management system available.

bullet Suite of powerful professional investors tools and over 20 reports.

bullet Benchmark your portfolio against an industry index.

bullet Manage domain renewals from a set of business rules.

bullet Complete end-to-end standardised metrics.

bullet Built on SalesForce technology used by Fortune 500.

bullet Transparent payment structure - you know what we get paid!

bullet Download the ParkLogic PDF brochure.

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Interview with Jackson Elsegood from Escrow.com

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On his blog whizzbangsblog.com ParkLogic founder, Michael Gilmour, recently had the privilege of interviewing Jackson Elsegood, the general manager of Escrow.com. During the interview we discuss all the latest news from Escrow.com of what they have been doing and what they plan on doing in the future.

Escrow services are a critical part of the domain ecosystem and Jackson expresses Escrow.com's ongoing committment to the domain space. I hope that you enjoy the relaxed interview and gain some new insights for your own domain business.

Part 1 – Why Domain Portfolio Optimisation Works

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ParkLogic founder, Michael Gilmour, is also the writer of domain industry blog, whizzbangsblog.com. As a passionate domain investor advocate he is sharing how he optimises his own domain portfolio in the first of a series of articles on his blog.

The first article covers a few thoughts on developing domains and how domain investors need to move forward with their thinking on how they manage their domain assets.

The first article can be read by clicking here.

The Hidden Value of Optimisation

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Many domain portfolio owners get so focused on their parking statistics that they forget about other factors that impact the overall performance of their portfolio. In this article I would like to unpack the effect the Euro/US exchange rate has had on a portfolio and to illustrate that all is not as it seems.

I was recently looking into the performance of a particular portfolio that does a little over $20,000 per month in revenue. Given the size, I was confident that it was statistically significant for my analysis.

What I was investigating was the RPM (Revenue Per Thousand Visitors) trend so that I could try and understand what is going on with the overall performance. The reason why I was interested in the RPM is because the measurement effectively removes the impact of any fluctuations in traffic.

Since Sept 2014 the RPM for the account had dropped 6.5% from 13.85 to 13.00. Many portfolio owners have experienced some downturn across this period of time but I thought that further investigation was warranted. It just so happened that the portfolio had a large amount of European traffic and this got me thinking.

It wasn’t long before I had the below graph of the Euro/US exchange rate for the same period of time. The Euro had effectively depreciated by around 20% and this is what had contributed to the adverse results.

Euro

There was some good news in the all of this analysis. Even though the Euro/US exchange rate had dropped by 20% the overall impact on the client’s portfolio was only 6.5%. The reason for this is that as the Euro dropped versus the $US the ParkLogic systems automatically migrated the traffic to higher paying European monetisation providers. As the client was being paid in Euros this effectively meant they were being paid more.

Any traffic that was being highly paid by US companies remained with them as long as they were paying more than the impact of the exchange devaluation.

I know that this all sounds a little complicated but it clearly illustrates why systems like the one developed by ParkLogic are so effective in reducing external factors that impact the revenue line. We've found that if you leave all of your traffic with a single provider for longer than about a week, then you will be affected by things such as the exchange rate.

If you leave all of your traffic with one monetisation company and there is a crash in the exchange rate, then you will be in for a rough ride. On the other hand, think of a service like ParkLogic’s as being like a “stop loss”. If things go bad, then the traffic is automatically moved for your benefit.

Full disclosure dictates that I declare that I’m one of the founders of ParkLogic. It’s not often that I openly discuss some of the hidden benefits like the one above we provide our clients. It just so happens that the exchange example is a clear case of why traffic optimisation really does work.

Merry Christmas and See You at NamesCon

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The ParkLogic team would like to wish all of our clients and friends in the domain industry a very Merry Christmas and a safe and prosperous New Year.

NamesconWe are really excited about 2016 and the launch of ParkLogic Next which is the next generation monetisation platform for professional domain investors. Five of us will be at NamesCon so if you have any questions then please don't hesitate to visit us at the meetup in the exhibition hall on Sunday.

ParkLogic founder, Michael Gilmour, will also be taking three sessions on domain monetisation.

2pm, Sunday 10th Jan - Domain Monetisation 101 - The Basics
This is a great session for those that are wanting to really come to grips with what it means to monetise their domain traffic.

3pm, Sunday 10th Jan - Topic Table B: Domain Parking
Get all of the questions that you've always wanted to ask about domain parking here. This will be a fun time of coming to grips with all of the data around domain monetisation and more importantly, what it all means.

3:20pm, Wednesday 13th Jan - Domain Monetisation MasterClass
During this session we take a big dive into understanding the data behind domain monetisation. This session is for the professional domain investor that really wants to understand how to extract the maximum value from domain traffic.

See you all at NamesCon!

Sneak Preview of ParkLogic Next

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At the recent Domain Conference in Fort Lauderdale, ParkLogic released a sneak preview of what we are calling “ParkLogic Next”. We will be publishing a series of short videos featuring different aspects of Next over the weeks leading up to Namescon in January. It's something that we're really excited about!

About 18 months ago, we made the big decision to rebuild our entire platform and infrastructure from the ground up. This was one of the best decision that we have ever made. With nearly a decade of accumulated knowledge and experience from extracting the full value from domain traffic we are on the cusp of releasing what we believe is a ground breaking domain platform.

We had a number of goals in designing Next:

  1. Informative – you can now view different aspects of your data at the click of a button. Everything from Excel like filters to adding trend lines are at your fingertips.
  2. Actionable – you can make decisions from the data before you.
  3. Fast – we don’t want clients to have to wait for extended periods of time for their data.

 

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salesforce parklogic case study
Read about how ParkLogic is using SalesForce.com as our client interface. ParkLogic chose the SalesForce platform as it's what the Fortune 500 use as their system of choice due to its scalability, robustness and high level of security. All these issues are critical to the professional domain owner in the management of their assets. more1