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Domain Asset Management

Increase Your Revenue

graphYour domain traffic is optimised so that it is always paid the most over the long-term. From traditional parking to affiliate and even developing full content driven websites.

Professional Investor Tools

investormoneyA large suite of tools designed for the professional investor to manage their assets — from tracking revenue and capital gains through to DNS and financial risk management.

Analytics & Metrics

investortoolsComplete normalised metrics for your domain portfolio in an industry with widely varying definitions. This includes benchmarking your portfolios financial risk against the industry index.
Adam Dicker
"ParkLogic's platform solves many of the challenges of managing domain portfolios while providing great results for members."

Why you should join

bullet  Increase your domain revenue.

bullet  Regarded as the most sophisticated domain management system available.

bullet  Suite of powerful professional investors tools and over 20 reports.

bullet  Benchmark your portfolio against an industry index.

bullet  Manage domain renewals from a set of business rules.

bullet  Complete end-to-end standardised metrics.

bullet  Built on SalesForce technology used by Fortune 500.

bullet  Transparent payment structure - you know what we get paid!

bullet  Download the ParkLogic PDF brochure.

Michael Gilmour
Michael Gilmour
"Over the last few years we've been listening to our customers and built the most sophisticated domain management platform currently available."

Sneak Preview of ParkLogic Next

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At the recent Domain Conference in Fort Lauderdale, ParkLogic released a sneak preview of what we are calling “ParkLogic Next”. We will be publishing a series of short videos featuring different aspects of Next over the weeks leading up to Namescon in January. It's something that we're really excited about!

About 18 months ago, we made the big decision to rebuild our entire platform and infrastructure from the ground up. This was one of the best decision that we have ever made. With nearly a decade of accumulated knowledge and experience from extracting the full value from domain traffic we are on the cusp of releasing what we believe is a ground breaking domain platform.

We had a number of goals in designing Next:

  1. Informative – you can now view different aspects of your data at the click of a button. Everything from Excel like filters to adding trend lines are at your fingertips.
  2. Actionable – you can make decisions from the data before you.
  3. Fast – we don’t want clients to have to wait for extended periods of time for their data.



Finding the Gold in Domain Traffic

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I’ve had many domain investors ask me what is the difference between domain traffic monetisation now versus five years ago. The best way to understand this is to use a simple mining analogy.

During the gold rush floods of people poured onto the gold fields in search of their dream nugget that would make them rich. They looked everywhere and in a number of cases, individuals found a mother-load of gold.

Then someone came up with the great idea of using a pan to “pan for gold” in creeks. They worked out that heavier gold nuggets would wash into the deeper parts of the creek and all you had to do was sort out the gold from the other rocks. More miners struck it rich with this innovation and gold fever seemed to be catching!

This is very similar to the early days of parking domains. Initially, all you had to do was find a domain with traffic and point the DNS to a parking company. Magic happened and you received a cheque each was raining into the industry!

Now let’s move on with our gold rush…

As gold became more difficult to find miners moved from the creeks to digging shafts into the sides of mountains. They’d pull out the rocks and use a sluice to wash the muck to pull out the gold. The new sluice technology was incredibly innovative and made previously unprofitable mines viable.



The Year Ahead - 2015

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In 2015 the domain industry was launched with Namescon but there's a lot more on it's way. Domaining Europe, ICANN conferences and The Domain Conference being run by Howard, Barbara and Ray Neu are just a few of the topics discussed on this video.


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ParkLogic sent three people to Namescon in Las Vegas; Michael Gilmour (founder), David Gibbs (founder) and Joe Politzer (Business Development). We had an outstanding time meeting new clients and reaffirming our commitment to existing customers.

The Namescon team should be congratulated on the awesome conference where 900 attendees talked about the business of domains. The sessions were first rate, the business outstanding and the more informal events were fantastic.

We do apologise if we have gotten back to everyone since's been pretty hectic returning all the calls since returning to Australia. Trust me when I say that we will get back to you.

The following "happy snap" selfie was take as we walked down the main Las Vegas strip searching for a restaurant to eat at.

ParkLogic team at Namescon

Michael Gilmour (left), David Gibbs (centre) and Joe Politzer (right)


End of Year Recap

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ParkLogic founder, Michael Gilmour, recaps on the recent Los Angeles ICANN, a number of recent articles on his blog and discusses the importance that management has to play in getting the most from your domains.

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salesforce parklogic case study
Read about how ParkLogic is using as our client interface. ParkLogic chose the SalesForce platform as it's what the Fortune 500 use as their system of choice due to its scalability, robustness and high level of security. All these issues are critical to the professional domain owner in the management of their assets. more1